“Love at first sight”
There is no “magic pill” that effortlessly launches you out of your comfort zone into the free world of entrepreneurship. For many, the dream to be your own boss grows for a long time, even years, before it finally comes to fruition. For Adriana Barrera, CEO and soul of The Extreme Collection, a fashion brand from Spain specializing in army-inspired blazers and jackets, the road to success started early. It began when she left her nursing position at CHOC and St. Joseph Hospital to become an entrepreneur.
For the last 25 years, Adriana has successfully managed not only her financial services company but also her family as a wife and a mother of three. Fearless and determined, Adriana continued searching for more. Just five years ago, while on a trip to Madrid, Spain, she had the chance to experience one of the glamorous fashion shows of The Extreme Collection. She got completely captivated by the uniqueness of each piece, the creative statement of the brand and the powerful presence of the garments, which can inspire any woman in any part of the world. It was love at first sight!
The Extreme Collection was founded in Spain about 30 years ago by Jorge Garcia Magariños. Similar to the slow food movement, The Extreme Collection promotes sustainable production accompanied by lower quantity and higher quality garments. The brand is totally committed to offering versatile garments that can be worn repeatedly every season and still be trendy and sophisticated. Each piece is conceived to be an extension of oneself to reflect your aura, who you are, and last a lifetime.
The Extreme Collection is, more than anything, a love story between creativity and savoir faire with a clear purpose – client satisfaction. As its founder explains, “Each client will live a special moment when wearing any of the pieces of these limited editions.”
“When I first wore one of their pieces, I felt happy, confident, and in charge. I knew I had to do something about it. I want any woman from any age to experience it, to see how the amazing designs give you confidence, how it empowers us,” says Adriana.
The Extreme Collection is Adriana’s new challenge in life. A challenge that involves not only the introduction and growth of the brand in the US and Mexico, but also to help empower women. As a woman with a great vision in addition to empathy, she wants other women to experience the same feeling she did when wearing it.
“It is a brand with a huge personality that changed the perception of myself. In other words, it saved my life,” she states.
Empowerment of women is a necessity for the very development of a society, and Adriana is determined to help women by providing a new tool, a look that provides self-confidence, happiness and helps you feel in charge.
The Extreme Collection motto is to arm women with sophistication, confidence, beauty, and power to combat everyday life challenges.
If you are an OC fashionista, do not miss your opportunity to stop by The Extreme Collection’s Fashion Island boutique at 1041 Newport Center Drive, Newport Beach, CA 92660, and let your senses be stimulated by the fabulous garments. You can also have a peek at it online at MyGlamorista.com.